Strategic Planning for Growth: A Practical Guide For A Profitable Construction Company

Success in business is deliberate, not coincidental. Despite its importance, many construction companies overlook strategic planning. This course, tailored for construction professionals, will enlighten participants on the transformative power of strategic planning. The course narrative revolves around a hypothetical $25M mechanical construction company ready to scale its operations and explores how management strategizes for growth.

Planning creates a forward-focused vision, provides an action guide, directs everyone's actions toward desired outcomes, improves resource utilization, provides motivation and commitment, sets performance standards and allows flexibility. Strategic planning is a lot of work, but the benefits are lasting.

Combining strategic planning with a focus on financial management, participants become equipped with the skills and knowledge needed to develop robust business plans, make informed strategic decisions, and drive business growth and profitability. They will enlarge their understanding of how strategic planning, market analysis, revenue strategies, financial projections, and performance measurements are interconnected and essential for achieving long-term success.

Learning Outcomes:

• Strategic Growth Plan: Set the success framework, action steps, financial milestones, and evaluate strengths, weaknesses, opportunities and weaknesses..

• Annual Business Plan: Dive deep into executive summaries, objectives, sustainability considerations, competitive analyses, market insights, revenue strategies, break-even points, and strategic partnerships.

• Financial Plan: Master the art of annual and monthly projections, key performance indicators (KPIs), profit forecasts, and balance sheet analyses.

Wayne Newell

For over 35 years Wayne provided financial leadership to companies throughout Canada, the United States and the Caribbean. Now retired, he was formerly a designated CMA (Certified Management Accountant). As your course developer and instructor, he has a deep background of experience in accounting - specifically in the area of construction contracting – and is enthusiastic about passing on his industry knowledge and insight.

During his seminars he discusses his experiences in implementing specific techniques, methods and strategies used to help contracting companies increase profits, control and/or reduce costs and improve cash flows. In the past twenty years Wayne has presented his exclusive Construction Management Courses to over 3,500 construction professionals from St. John’s to Victoria.  He was awarded his CMA designation in 1972.

Every manager who contributes to your company’s growth and success will profit from this course.

Webcams and a computer/laptop are mandatory. This course involves on-screen interaction with your instructor and classmates, reading/viewing on-screen content like slides or videos, and interacting via typing with questions or responses. For this reason, cell-phones or tablets may not be adequate.

Access information and the course manual will be provided to you by your association via email in advance of the training.